Tuesday, January 10, 2006
"Embedded reporter" is one of the subheadings on Apple's page announcing a new inch-thick Powerbook, renamed MacBook Pro. What's embedded about it? A tiny built-in camera hides in the frame of the screen... not a new concept, Sony has had a laptop with a camera for years...

However, Apple's software, today's fast wireless Internet connections, and the Web syndication innovations pioneered by non-Apple programmers and bloggers over the past few years, could make a big difference in the usefulness of that little camera, and the MacBook itself, for a grassroots journalist on a budget...

With new high-power Intel chips inside, that MacBook could be a combination video phone, broadcasting station and photo syndication service. What more would an embedded "citizen journalist" need? (Well, a paycheck, and maybe a higher quality camera for shooting something other than your own talking head, for one.)

MacBook teleconferenceOK, I'm fantasizing... Not even Apple CEO Steve Jobs is claiming the images will be network-TV quality, but Apple says MacBook Pro and its iChat program can handle four-way video conferences and record video...

Then a new Apple blog-publishing program called iWeb lets you -- the embedded reporter -- send a video blog or podcast entry into the universe "in just a few clicks." (I repeat: This stuff was just announced today. I haven't seen it. But new Apple products almost always work, at least a little.)

In any case, a combined blogging-podcasting-videophone beats shouting "Get me rewrite!" into one of those old candlestick phones in your best photo of Grant and Russell from His Girl Friday (1940)Cary Grant (or Rosalind Russell) imitation. Even if the new laptop does cost $2,000-plus. Meanwhile, Apple's sound-editing program GarageBand has added Podcast Recording Studio features for 2006, according to Jobs' address at the MacWorld Expo. And Mac's iPhoto program will enable "photocasts" -- basically online photo albums your family or friends can subscribe to, then receive automatic notice when you've added fresh images, even download them into an iPod, like podcasts. (The Expo also heard much about Aperture, Apple's heavy-duty image manager for professional photographers.)

In another similarity to podcasting, the idea of subscription photoblogs has been explored by bloggers, developers and entrepreneurs over the past year or two, and I don't know exactly when Apple picked up the trend, although iPhoto always has had a photo-album orientation. The photocasts, like podcasts and news aggregators, use Really Simple Syndication (RSS) coding, which can be received by any computer -- not just Macintoshes. That's good for, as Apple used to say, "the rest of us."


9:32:17 PM  #